Galaxy advert CSP

 


1) What key conventions of TV advertising can you find in the Galaxy advert?


camera angles, sound, lighting. body language, juxtaposition,clothing. 

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. 

Most men don't really care much for fabric and don't usually wear silk in general, as silk is mostly worn by females.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey represents heritage, classiness and elegance. So from a strategic and creative point of view, it made sense for Galaxy to communicate its “silk, not cotton” branding through these qualities

4) What is intertextuality?

a literary theory stating all works of literature are a derivation or have been influenced by a previous work of literature.

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

For the Galaxy advert, the advertising agency used a CGI-version of Hepburn from 1953, the year of her hit film Roman Holiday. The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The hero when he "replaced " the bus driver and drove audrey hepburn where she needed to be,

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium


they begin with equilibrium where everything is balanced , progress as something comes along to distrupt that e

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