OMO advert CSP blog tasks

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

According to Katharina Linder, women were almost always represented in advertisements to be dependent on men

3) How does the heading message ('OMO makes whites bright') and the typography promote the product?

The heading promotes the product because it suggest that it will clean your white clothes so will that they will glow also the typography promotes the product because it is noticeable and is sans-serif.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The mise-en-scene in the advert for costume is that the woman is wearing a green dress also she is hanging clothes with a distressing smile suggesting woman in society are emotional and love to do chores. Another mise-en-scene is the make-up that suggests for a woman to be beautiful they need make-up also the props which are clothes on a line suggesting that woman are supposed to household tasks.

5) Why is a picture of the product added to the bottom right of the advert?

A picture of the product is added to the bottom right because when people read they go left to right and top to bottom so they will read all the positive information before they see the actual product.

6) What are the connotations of the chosen colours in this advert?

The connotations of the colours used such as white suggest something is clean or pure and the colour red connotes blood or .... Yellow connotes something that is shiny or bright which follows there anchorage text “OMO makes whites”.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text “whiteness alone won’t do” uses persuasive language  to encourage the audience to buy the product by suggesting that cloths just being white isn’t good enough but by buying OMO you clothes wont only be white they will be “bright” this follows there slogan “adds brightness to whiteness”.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

This follows the stereotype that woman are supposed to be doing chores for example the washing and drying also the expression on her also suggests that  woman are overly emotional about everything .From what  the woman is wearing it suggests that woman loves dresses also the amount of make-up she is wearing.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955? 

The preferred reading for this advert is that women are supposed to do all the housework happily and that women are owned by their husbands. This is shown by her happily hanging all men’s clothes with a deranged smile on her face and also by the red lipstick she is wearing which connotes something as well as the dress.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

A modern audience would consider this advert sexist and racist because it wasn’t until 1972 that woman got equal rights in America  and the anchorage text “OMO makes white bright” and since the woman is white it may suggest without OMO “whites” are not “bright” or less subtle without OMO white people are not smart.