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  1) Why did Facebook buy Instagram for $1bn in 2012? But purchasing Instagram turned out to be one of the best tech acquisitions of all time,  helping secure Facebook's dominance in social media for years to come . It did that by quickly imprinting its influence on the famously simple photo-sharing app, adding new features that helped it grow to more than 1 billion users 2) What are the benefits for media companies of vertical integration? Eliminates dependency on external suppliers. Vertical integration gives a business independence from external suppliers. ... Saves time. ... Reduces costs. ... Better products. ... Increased expertise. ... Improves marketability. ... Increased market control/share. ... Creates economies of scale. 3) What are the benefits for media companies of horizontal integration? Undergoing horizontal integration can benefit companies and typically takes place when they are competing in the same industry. The advantages include  increasing market share, redu

  1) Write a definition of a   passive  audience:  An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience:  An active audience  engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it . A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages. 3) Write a definition of the  hypodermic needle  theory:  s  a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver . Write down a media product:   filming, photographing,   writing, inking graphics, recording sound ). Media Product means any book, magazine or other publication, sound recording, video recording, software product, computer game, videogame, and/or other media product in any format, incl

    What information do media companies use to create a demographic profile of their audience? Media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like  age, gender, income,  education  and occupation . 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? provide businesses with a more comprehensive understanding of their customer's behaviour 2) What psycho graphic  groups fit  YOUR  own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 

  1) What is the preferred reading of a media text? when the producer picks and chooses how they want their audience to view the media text 2) What is the oppositional reading of a media text? when the audience rejects the preferred reading, and creates their own meaning for the text 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? it makes it look like teenagers are threats and they all like and involve in violence. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people might reject this reading because they dont class themselves as "involved " in violence or a threat to people. The burger itself looks like something people would want to buy because 1 they might love macdonalds and 2 they might want to try it because there just hungry but it does sound good because of the way there describing it in the text and people believe it because its macdonalds and if i