Audience Effects Theory

 1) Write a definition of a passive audience: 

An audience that is exposed to media/marketing material but doesn't actively engage with the content or messaging.

2) Write a definition of an active audience: 

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it. A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

3) Write a definition of the hypodermic needle theory: 

s a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

Write down a media product:

 filming, photographing, writing, inking graphics, recording sound).Media Product means any book, magazine or other publication, sound recording, video recording, software product, computer game, videogame, and/or other media product in any format, including any subscription therefor, sold through an Amazon Site.

 how elements of the clip offer the audience pleasures or gratifications:

Audiences consume media texts to escape from their everyday lives. They choose entertaining texts that allow them to divert their attention from the real world, perhaps by watching a fantasy film like Harry Potter or reading a fashion magazine like Vogue.