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Showing posts from March, 2023

Advertising assessment: Learner response

 WWW- nasim well done for remembering advertising conventions you know a little bit about the csps in this assessment but not in any great detail. EBI- complete more blog work and prepare better for future assessments (revise / create flash cards) 1)Logo and anchorage ( 2 marks)  2) in this omo advert its about this lady cleaning. "today millions of women insist on this extra omo- brightness every wash day" pointing it out on women assuming the mother  is doing all the cooking and cleaning " the way there presenting her.   The heading also is saying " omo makes white, bright!" its like there trying to refer to the color of her skin and to the branding in a "good" way like its good to be white?. In this advertisement shes wearing a full face of makeup for cleaning, its like shes expected to look good for the man and please him at home whilst she comes and clean also how her facial expressions are its like shes trying to set an audience mostly men or wo

BLACKPINK - How You Like That: Blog tasks

  1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLINKs, the official fandom of the four-member girl group BLACKPINK, are  devoted fans who go out of their way to support them . 2) What audience pleasures are offered by the music video for How You Like That? diversion - the song is upbeat and fast-paced. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  medium close up, longshot, wide shot,  Low angle , close up. 4) How was the How You Like That music video marketed and promoted to the audience? The background beats that were playing in the background of the music video and at the end of the music video there was bp on the ground signifying black pink. 5) Why is K-pop a global phenomenon and what has helped it to become so popular? -pop has become a truly global phenomenon thanks to its distinctive blend of addictiv

Black Widow: blog tasks

  1) List the companies involved in the creation of Black Widow. You may wish to use   Black Widow's IMDB entry   to help with this -   see the company credits page   - but the answers can also be found above. 4DX. (4D presentation) 5th Kind. (digital asset management) Abbey Road Studios. (score recorded at) Act One Script Clearance. (special thanks) Ags Film & Tv. (transport supplier) 2) What is conglomerate ownership and how does it link to Black Widow? a large corporation that owns a large number of media companies because marvel does own alot of compnies. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Black Widow is a blockbuster movie. A blockbuster is a major studio movie that's made with a large budget, big stars and often involves a franchise. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign Traditional methods suc

Industries ownership and control

  1) Why did Facebook buy Instagram for $1bn in 2012?   Zuckerberg wanted to buy Instagram as it was becoming a threat to Facebook . 2) What are the benefits for media companies of vertical integration? lower transportation costs, smaller turnaround times, or simpler logistics 3) What are the benefits for media companies of horizontal integration? increasing market share, reducing competition, and creating economies of scale 4) What is a subsidiary?   a business entity or corporation either fully owned or partially controlled by another company, known as the parent company .  5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).   business mergers, combining or creating compatible product lines 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you:  ABC broadcast network,  Hulu,  Disney+, Star+,  Freeform, FX, and