Newspapers: Final index
1) What is the main readership demographic for The Times newspaper? Add as much detail as you can.
The Times target audience is older with over half the audience aged 55+. In terms of social class
2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?
detailed information and analysis.
3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?
the times newspaper is mostly read by 55 year olds because its easier to read if you need to adjust the distance to your failing eyes.
4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory
Diversion/Entertainment, Personal Identity ,Surveillance/Information
5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can
a reader might enjoy this csp because of its interesting masterhead and how it pulls the attention of the readers typically 55 year olds since it has political catches and issues going on with the world which pull and intrigue the readers to want to read more
1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.
News UK- reach and who owns it is Rupert Murdoch
2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s?
The Times circulation in 2019 was 376,000, down 12% in a year and much lower than the high point of over 800,000 in the 1990s. Since 2020
3) How has the Times reacted to the decline in print sales and the growth of the internet?
increasingly newspapers, especially online editions, encourage audience input through comments and email. The audience are not targeted with informal language or direct address as often, leading to a distance between journalist and reader. This encourages less dissent and comment and therefore more passive audience members who will accept the dominant view point of the paper
4) What does IPSO stand for and what is IPSO's job?
5) Why do some people want stronger regulation of British newspapers?
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