Advertising assessment: Learner response

 WWW- nasim well done for remembering advertising conventions you know a little bit about the csps in this assessment but not in any great detail.

EBI- complete more blog work and prepare better for future assessments (revise / create flash cards)

1)Logo and anchorage ( 2 marks) 

2) in this omo advert its about this lady cleaning. "today millions of women insist on this extra omo- brightness every wash day" pointing it out on women assuming the mother  is doing all the cooking and cleaning " the way there presenting her. 

 The heading also is saying " omo makes white, bright!" its like there trying to refer to the color of her skin and to the branding in a "good" way like its good to be white?.

In this advertisement shes wearing a full face of makeup for cleaning, its like shes expected to look good for the man and please him at home whilst she comes and clean also how her facial expressions are its like shes trying to set an audience mostly men or women to buy this product for the wife or just for themselfs making her look like shes happy and want to do the job.


3) in the NHS/mobo blood and transplant advert race and ethnicity is represented because hospitals/ blood transplants hospitals need more bame blood because there are people that are giving blood are only 97% white and only 3% from the bame community that are contributing  in the blood transplants. Race matters because the NHS/MOBO blood transplant need more people from bame because their blood is special and better for people that  need blood thats closer to their dna.


4) The galaexy advert 'chauffeur' uses more of the 60's set. The advert starred audrey Hepburn in it because she was a well known actor in the 1950's and 60's .

In the advert Audrey Hepburn leaves the bus and rides with a random guy and puts a bus drivers hat on him referring hes the drver now and will take her where she needs to go.

 When the bus stopped the fruit cart hit it and causes her to get out of the bus and go to the man . The fruit cart uis the problem and is part of the 1950s and 60's there is part of the character and thats where the advert of the chauffeur and thats where the slogen comes in" silk not cotten"

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