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Showing posts from February, 2023

January assessment learner response

I didnt have time to finish this one- i co                                                                                                                                                  Q1:suicide Q2:non verbal Q3:the audience probably disagree with this advert because they see women as weak back then and think they cant do much jobs but the oppositional reading of this advert is that women cqan do these kind of jobs and they are not weak. The negotiated reading is that people think about it as a prefered advert  Q4 (mute profit (money). q2) more platforms to increase distribution. Q5billboards (by putting it up in public...

OMO advert CSP blog tasks

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? According to Katharina Linder, women were almost always represented in advertisements  to be dependent on men 3) How does the heading message ('OMO makes whites bright') and the typography promote the product? The heading promotes the product because it suggest that it will clean your white clothes so will that they will glow also the typography promotes the product because it is noticeable and is sans-serif. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The mise-en-scene in the advert for costume is that the woman is wearing a green dress also she is hanging clothes with a distressing smile suggesting woman in society are emotional and love to do chores. Another mise-en-scene is the make-up that suggests for a woman to be beautiful they need make-up also the props which ar...

Represent NHS Blood & Transplant campaign

 1)  What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community?  give blood transfusions to people who need blood that is closely matched to their own . 3) What does this advert want people to do once they've seen it (the 'call to action')? this advert wants people to do once they’ve seen it because people are in need of more blood. 4) Why is the advert called 'Represent'? because it represents blakc and asian ethnics. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . producers chosen famous bame celebrities because it wouldn’t make sense to put people that are not part of the bame community.- lady leshur,  Nicola Adams. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? The ...

Galaxy advert CSP

  1) What key conventions of TV advertising can you find in the Galaxy advert? camera angles, sound, lighting. body language, juxtaposition,clothing.  2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.  Most men don't really care much for fabric and don't usually wear silk in general, as silk is mostly worn by females. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey  represents heritage, classiness and elegance . So from a strategic and creative point of view, it made sense for Galaxy to communicate its “silk, not cotton” branding through these qualities 4) What is intertextuality? a  literary theory  stating all works of literature are a derivation or have been influenced by a previous work of literature . 5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAM...

Cam,era work and editing

  1) Pick  three  camera  shots  from the scene and explain what type of shot it is and what meanings or effect they have on the audience     Close up, high angle, low angle ,  close up was close up to there face and it showed the characters emotions closer. High angle was making the character petite and weak . and low angle made the character more powerful to the audience to show what hes doing. 2) Pick  one  camera  angle  that is used in the scene and explain the effect it has on the audience.    low angle- i chose low angle because there mostly using a low angle to show how powerful the character is and how there the main character in the whole shot. 3) Pick  one  aspect of  camera movement  in the clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.