Demographics and Psychographics

  What information do media companies use to create a demographic profile of their audience?


Media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like age, gender, income, education and occupation.


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

provide businesses with a more comprehensive understanding of their customer's behaviour

2) What psycho graphic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 




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