Demographics and Psychographics

  What information do media companies use to create a demographic profile of their audience?


Media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like age, gender, income, education and occupation.


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

provide businesses with a more comprehensive understanding of their customer's behaviour

2) What psycho graphic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 




Comments

Post a Comment

Popular posts from this blog

Represent NHS Blood & Transplant campaign

 1)  What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community?  give blood transfusions to people who need blood that is closely matched to their own . 3) What does this advert want people to do once they've seen it (the 'call to action')? this advert wants people to do once they’ve seen it because people are in need of more blood. 4) Why is the advert called 'Represent'? because it represents blakc and asian ethnics. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . producers chosen famous bame celebrities because it wouldn’t make sense to put people that are not part of the bame community.- lady leshur,  Nicola Adams. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? The slow
Read more

Newspapers: Final index

  1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The Times target audience is  older with over half the audience aged 55+ . In terms of social class 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? detailed information and analysis. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected  or  challenged by the new stories in the CSP pages we have studied?     the times newspaper is mostly read by 55 year olds because its easier to read if you need to adjust the distance to your failing eyes.  4) What are the main audience pleasures offered by the Times?  Use Blumler & Katz Uses and Gratifications theory Diversion/Entertainment,  Personal Identity , Surveillance/Information   5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications th
Read more

SCRIPTTT

Title: "Silent Echoes" Episode 1: "Awakening Hallucinations" INT. TEENAGER'S BEDROOM - NIGHT The protagonist, NASIM, a normal teenage girl, lies in her bed tossing and turning. Eerie whispers surround her, unheard by anyone else. Voiceover (non-diegetic): (whispering) You're not like them, Nasim. You don't belong here. EXT. FOREST - DAY Nasim, now in a trance, follows the whispers into a mysterious forest. The atmosphere is thick with suspense. INT. CONFINED ROOM - UNKNOWN LOCATION - NIGHT Nasim awakens in a dimly lit room, her surroundings unclear. The eerie sounds persist. Voiceover (diegetic): (whispering) Find your own way, Nasim. No one will save you. The camera employs over-the-shoulder shots as Nasim begins to navigate her surroundings, emphasizing her isolation and vulnerability. Episode 2: "The Unseen Threat" INT. NASIM'S HOUSE - DAY Nasim tries to explain her hallucinations to her skeptical family and friends, who remain oblivio
Read more