.Advertising and Marketing: Key conventions

 


1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this

  • Picture of product.
  • USP - unique selling point. ...
  • Lighting.
  • Setting / colour scheme.
  • Logo – this is usually the brand name.
  • Slogan – this is a catchy phrase summing up the ethos of the product e.g Nike's 'Just Do It'

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? 


3) What is the USP (unique selling point) for Skittles and how do you know?

it is the only fruity flavoured candy with a spicy kick and that it also comes in so many different flavours. The main competitor for SKITTLES is M&M's.
4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)
porcupine advertising is an innotive or an different concept to the actual thing.
   5) A foreign advert that you can understand despite the language barrier
KFC

                                  



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